Digital Marketing Specialist
August 9, 2024
The Digital Marketing Specialist will be responsible for developing, executing, and optimizing online marketing campaigns across multiple channels. This role requires a deep understanding of digital marketing trends, strong analytical skills, and a passion for driving measurable results.
Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
Manage and optimize paid advertising campaigns, including Google Ads, social media ads (Facebook, Instagram, LinkedIn), and display networks.
Implement and oversee SEO strategies to improve organic search rankings and website visibility.
Plan and manage content marketing efforts, including blog posts, email campaigns, and social media content.
Analyze campaign performance using tools like Google Analytics, and provide actionable insights and recommendations.
Collaborate with the design and content teams to create compelling digital assets that align with marketing goals.
Manage and grow social media channels by creating engaging content, monitoring activity, and interacting with followers.
Track and report on key performance indicators (KPIs) to measure the success of digital marketing initiatives.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Bachelor's degree in Marketing, Communications, or a related field.
3-5 years of experience in digital marketing, preferably within an agency environment.
Proficiency in digital marketing tools such as Google Ads, Google Analytics, SEMrush, HubSpot, or similar platforms.
Strong understanding of SEO, PPC, social media marketing, and email marketing.
Experience with content management systems (CMS) like WordPress.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong written and verbal communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Creative thinker with a keen eye for detail.
Click apply button or Interested candidates are invited to submit their resume, cover letter, and portfolio to [your email address]. Please include "Website Designer II Application - [Your Name]" in the subject line.